Idea X – TomTod Ideas

The Challenge

Create a logo that would invoke thought in 8th grade students. A symbol that would mean something, but at the same time, could mean nothing at all. A symbol that would be both concrete and abstract at the same time, or neither of the two. An idea. The easy route would have been to create the expected “light bulb” icon. Easy… we don’t do easy.

The Solution

Where do ideas come from? They come from observations, conversations, deep thought or a day dream. Maybe it’s a thought jotted down on a scrap piece of paper… maybe, just maybe, the next big thing started out as a doodle. The Idea X doodle represents the next big idea. Who knows what it could be. But the idea started out as something… maybe a doodle?

The Awards

2015 Platinum Hermes Award for Creativity. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

2015 Gold Marcom Award for Marketing and Communication. MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops and production companies.